The brand effect can attract more fans to buy for the store, thereby generating consumption profits. At the same time, a big brand also means a solid guarantee of quality and service, making people more assured.

There are many brands in the aquarium industry, and the advertising is overwhelming. This requires fish shop operators to inspect and screen, and choose a reliable and well-known brand, which can save a lot of effort in later cooperation.

2. Look at the industrial chain

Whether the industrial chain is complete and the product line is long enough reflects the overall strength of a company.

The aquarium industry involves many aspects such as ornamental fish, aquarium equipment, and services. Choosing a strong aquarium manufacturer can facilitate one-stop purchase of aquarium franchisees.

If you choose to join the aquarium fish, it will be more complete in terms of fish supply, maintenance services, disease treatment, and after-sales protection, which will facilitate the operation of aquarium merchants.

3. Look at technological innovation

A good brand will always have insight into the market trend, constantly lead the research and development of aquarium products suitable for market consumption needs, and carry out technological innovation.

As an emerging industry, the aquarium industry has huge development potential, especially with the advent of the intelligent age, the space for innovation and improvement will be further opened.

Therefore, whether the product is constantly improving and upgrading, and bringing forth the new, has become an inspection indicator for merchants. Choosing aquarium manufacturers with strong technological innovation ability will definitely be able to walk in the front of the industry and be popular in the market. On the contrary, following the brands that rely on low-cost imitation for a living will inevitably lag behind the market and be one step behind.

2. Understand the status of the aquarium agents that have joined

By contacting the aquarium agents who have joined, from a third-party perspective, we can deeply understand the manufacturer's aquarium agent group The development status of the company can roughly see the service level and durability of the company to the franchisees.

For example, the longer the aquarium store has been in the franchise, the larger the franchise base, and the more stable the cooperation will be. It can be seen from the side that the service and products of the aquarium manufacturer are more guaranteed, and the more convenience it can provide for franchisees.

If it is a small number of scattered new franchisees, it may indicate that the foundation of franchise stores is weak and the product quality is relatively unstable. After joining the cooperation, there are many trouble in the operation and operation, which should be avoided!

3. Suitable for the local market

Some aquarium shops Although the merchants have chosen to cooperate with manufacturers with high brand awareness and good product quality, the operating efficiency is not as expected. This situation is likely to be understood without an in-depth investigation of the local market.

The choice of the agent brand should be based on the local market conditions and in line with the development law of the local aquarium market. It is necessary to fully consider the product variety, price, consumption preferences, especially the acceptance of consumers, and then choose the appropriate brand to join.

Only with a high degree of acceptance by aquarists, the better things sell, the more money you can make. If the product far exceeds the consumption level and is too far ahead of the local consumption habits, the store operation may fall into a bottleneck.

For many people who want to join the aquarium store business, choosing a good brand is crucial. When it comes to choosing a brand, don't be too hasty, work slowly and work hard to make a rational choice.