On March 30, 2022, the World Animal Protection Association and Beijing Rice Husk Alliance Health Management Co., Ltd. (Rice Husk Health) held a commitment signing ceremony, officially announcing that Rice Husk Health joined the Medicine People's Heart initiated by the World Animal Protection Association. , protect wild animals public welfare initiative, support and promote wild animal friendly medicine.

At the event ceremony, Rice Husk Health promised to refuse investment, research and development, production and sales of products containing rare and endangered wild animals; Animal-derived medicines and health products; advocate customers and consumers not to buy or use wild animal products, and support herbal medicines, synthetic products and other humane substitutes.

(Wild animals in their natural state. Photo: World Animal Protection Association)

Mr. Yang Yizhou, Chairman of Beijing Rice Husk Alliance Health Management Co., Ltd., said, Human health and animal health, ecological The health of the environment is closely related. As a company that provides high-quality medical services around the health of human settlements, we are not only committed to providing more convenient and intelligent health management services, but also care about ecological environmental protection and are willing to contribute to the protection of wildlife and biodiversity .We warmly respond to the initiative 'Benevolence of medicine, protect wild animals', integrate the concept of animal protection into the operation and development of enterprises, and promote the joint protection of wild animals by doctors, patients and industry enterprises.

World Animal Protection Dr. Sun Quanhui, a scientist at the Beijing Representative Office of the Association, said, Protecting wild animals and the ecological environment is an inevitable requirement for the construction of ecological civilization and sustainable social development, and it is also the general trend of the development of the medical and health field. Rice husk health is welcome to support the initiative of wildlife-friendly medicine, and actively Practice corporate social responsibility. World Animal Protection calls on more industry companies to take action and contribute to China's wildlife protection.

(Wild animals in their natural state. Image: World Animal Protection)

The public welfare initiative Medicine with Kindheartedness and Wildlife Protection was initiated by the World Animal Protection Association, focusing on medicinal wild animals affected by commercial development and utilization, and calling on relevant enterprises and consumers to support the humane replacement of herbal medicines and biological medicines products, and jointly protect wildlife and the ecological environment. Since the project was launched in 2019, 10 companies have responded to the initiative.

To protect animals is to protect human beings. World Animal Protection advocates kindness to animals and respect for life, and is committed to realizing a world free of animal cruelty.