A seemingly ordinary white van drives slowly down the road. Like the surrounding vehicles, they are all on their way to their respective destinations; the difference is that the van's windows are dark and no interior information can be seen.

This is a aftercare service car specially designed for pets. It picks up and picks up special guests. The single rental fee starts from 300 yuan.

In recent years, the pet industry industry chain has been continuously improved, and pet behind the scenes has attracted more attention from businesses. According to Tianyancha data, there are nearly 9,000 companies operating in my country covering pet funerals, pet funerals, and animal harmless treatment. In 2021, the number of new companies will exceed 2,000, with an annual registration growth rate of 101.43%.

However, the development of pet funeral services is far from mature, and it is growing wildly under the inducement of huge profits. In some second-tier cities, the profit margin can reach 80%. An industry insider revealed to the Times Weekly reporter, Including oil costs, equipment damage, labor and basic materials, the cost of a single pet funeral service is about 200 yuan; However, the charges including basic services, value-added services and souvenirs can reach 1,300 yuan or even higher.

Only incineration is selected, and the price is much lower. The Shanghai Animal Harmless Treatment Center, which is affiliated to the Shanghai Municipal Commission of Agriculture, is the only institution in Shanghai that specializes in handling animals and animal products. The price of animal incineration is only 30 yuan.

There is a training on speaking skills, reminding customers that it is not good to keep pet ashes at home

The baby who accompanied me for 14 years returned to Wang Xingxing, thank the merchant for understanding our mood, every detail It's all done to my heart. A consumer made the above comment after spending in a pet funeral service store in Shanghai, and the interface showed that her consumption amount exceeded 2,000 yuan.

Pet funerals are an emerging industry. A reporter from Times Weekly checked relevant platforms and found that the per capita consumption of pet funeral services in a city in East China is over 1,000 yuan, and the services are various, including special person and special car to receive pets, customized farewell ceremonies, pet comfort and pain relief, pet cremation alone, temple ranking for death , Bliss Cemetery, etc. The total cost of a complete set of services is nearly 4,500 yuan.

The consumption link of pet funeral includes pet farewell party (reception of pet remains, cleaning and grooming, hospice ceremony), pet cremation, pet souvenir consumption, pet ashes storage and pet cemetery purchase, and even pet gene storage, clones, etc. Pet funeral products are also diverse, including pet disposable bed sheets, urns, pet spirit cards, pet paper money, cremation certificates, paw print hair souvenirs and other consumables, with huge profit margins.

Materials basically guarantee a profit ratio of 70% to 80%, and the profit rate in first-tier cities is even higher. Mr. Li, the person in charge of a leading pet funeral service brand, introduced to the Times Weekly reporter that large quantities of When purchasing these materials, you can contact the manufacturer to purchase at 20% off the sales price.

After pet incineration, it can be divided into burial, tree burial, water burial and ashes display according to different treatment methods. If a shop in the suburbs has a backyard, a small cemetery can be built, which is called a tree burial. Mr. Li emphasized, Because the state stipulates the issue of land use rights, the operation of a pet cemetery must be rigorous in the expression, and you can sign the ashes depository. The agreement avoids legal risks.

The cost of pet cemeteries ranges from several thousand to tens of thousands, and it is still very profitable. Mr. Li said, There are also pet owners who choose to store urns in cabinets. Pay. More and more consumers choose to take their pet ashes home, but we will provide training on how to tell customers that it is not good to keep their ashes at home.”

In addition, for high-end customers, pets Funeral service brands will also launch customized high-end services. The brand headquarters cooperates with the biological laboratory, and franchisees sell pet gene preservation, cloning and other services to customers. The price of this service is often tens of thousands of yuan. According to the magnitude of different cities, franchisees can also obtain different proportions of the share.

The franchise fee can be as high as 500,000 yuan, and you can operate with a business license

iResearch estimates that in 2023, the pet economy market will exceed 440 billion yuan. At present, the penetration rate of pet funeral consumption is only 1%, and the development potential is huge.

Larger profit margins naturally attract more and more businesses to enter. Mr. Li told the Times Weekly reporter, Pet funeral services belong to the service industry, the cost is controllable, and the profit ratio is very large.

Some industry insiders introduced to the Times Weekly reporter that pet funeral services seem simple, But inexperience can lead to higher costs and increased chances of failure when a project is launched. Compared with creating brands independently, more and more practitioners tend to choose to join the pet funeral service industry.

Mr. Li introduced that as far as his brand is concerned, the fee for joining the flagship store (exclusive in the city, can be authorized down to county and city level agents) is 30,000 yuan, and 1,000 yuan is charged every year. Management fee; the franchise fee of the standard store (without opening the agency authority) is 20,000 yuan, and the management fee is 2,000 yuan/year.

A pet funeral service provider introduced to reporters that the franchise fee ranges from 100,000 to 500,000 yuan, and the specific cooperation plan needs to be interviewed.

Different brands have different joining methods and fees, mainly including joining fee, management fee, equipment fee and material fee. The support offered by brands also varies, revolving around providing operational guidance and staff training.

Take the incinerator included in the equipment fee as an example, pet funeral service brands usually develop their own incinerators, the price is about 10,000 to 30,000 yuan, and they are directly packaged into the franchise package for sales. At present, there is no unified standard for the specifications of incinerators on the market. The incinerators developed by the brand can control the cost very well, and the premium space is large.

Some industry insiders told reporters that the business scope of pet incineration services when applying for a business license should be registered as animal pollution-free treatment. Animal pollution-free treatment requires animal pollution-free treatment qualification, which requires obtaining the Animal Epidemic Prevention Condition Qualification Certificate and passing the environmental impact assessment. However, due to the strict qualification review, there are few well-qualified businesses in the pet funeral industry.

According to his analysis, Pet funerals are commercial in nature and do not belong to a regulatory gap, but the focus of supervision is temporarily unresolved. It has not been put into this industry. At present, only a business license is required to operate. Mr. Li revealed to reporters, There are 16 pet funeral service agencies in Shanghai, all of which only have a business license. Supervise the requirements for pet funerals. There is no relevant standard yet, as long as the smoke exhaust of the incineration equipment meets the standard.”