The price and quality of related products and services vary greatly; the laws and regulations on pet medical care and funerals have yet to be improved. How many pits have you stepped on the road ?

As the number of pet owners increases, the pet-related industry chain becomes larger and more difficult to supervise. There are some minefields - the price of pet-related products and services lacks guide prices. There are big differences in price and quality; laws and regulations on pet medical care and funerals have yet to be improved; some pets look similar in childhood, and it is difficult to distinguish whether they are pure or not, and merchants frequently charge shoddy products.

Xiaolin, a white-collar worker from Qingdao City, Shandong Province, is a senior pet lover. She has raised nearly 10 pets including Teddy, Garfield and Chinchilla since graduating from university.

On the way to cute pets, Xiaolin has experienced various thunder incidents, such as buying low-quality dog food at high prices, recharging the card and encountering the closure of pet stores. Pet supplies, grooming, and medical treatment cost nearly 10,000 yuan each year. Even so, Xiaolin couldn't stop seeing the cute little animals.

In recent years, with the improvement of economic and living standards, more and more people have joined the ranks of shit shoveling officers, and many DINK people, single aristocrats, and the elderly choose to keep pets to find spiritual sustenance , Relieve the distress of life. The resulting pet economy, such as grooming, foster care, training, medical care, and funerals, is also increasingly diversified.

However, is the pet economy market management standardized? What kind of embarrassing situations have pet owners experienced? Recently, a reporter from the Workers Daily conducted an investigation on this.

There are a lot of tricks in pet consumption

The White Paper on China's Pet Consumption Trends in 2021 released by iResearch shows that the market size of my country's pet industry will be close to 300 billion yuan in 2020, and the scale will reach 2023 by 2023. It is expected to reach 445.6 billion yuan.

The considerable benefits have attracted more and more businesses to switch to the pet economy market. According to Tianyancha data, there are currently more than 1.7 million pet economy-related enterprises in my country, and there are nearly 15,000 pet economy-related enterprises in Qingdao.

The reporter visited and found that every pet store has nearly 100 kinds of commodities, pet food, snacks, toys, automatic toilets, automatic drinking tools, etc., which are comparable to baby products, with prices ranging from a few yuan to a few The price of many products or services of the same category fluctuates greatly.

Take the cat and dog care packages of the same size as an example, there are 4 pet stores marked with prices ranging from 50 yuan to 279 yuan. It is understood that the contents of the packages at various price levels are basically the same, including nearly 10 items such as bath cleaning, nail trimming, and eye skin examination. The package of more than 200 yuan adds a Isana ISB wash, which is a high-level wash and care from Italy, which can deeply clean the hair and maintain the skin.

Others such as pet boarding are priced at 50 to 100 yuan per day, and pet food varies by about 100 yuan depending on the weight and nutritional content.

Wang Jia, the owner of a pet store in Qingdao, told reporters that pet consumption has hidden feelings. Taking food as an example, the production cost of food produced by regular manufacturers is high, including protein powder, meat meal, fish meal, etc., and the price is high. There are also many unscrupulous manufacturers who choose expired food to shoddy, or use additives to increase the taste and aroma of food. The price is generally lower and the profit is higher.

Wang Jia said that there are currently no standardized standards for pet services on the market, and merchants often exaggerate the nursing effect in order to raise prices and earn high profits. The pricing of pet products and services is related to store location, environment, quality of care products, and experience of nurses. The operating costs of brand pet stores, such as franchise fees, management, and training of pet caregivers are relatively high, and the services provided are also It is more professional, and the price will be higher.”

Pet medical care also needs the “heart of the doctor”

While raising pets brings spiritual comfort and happiness to the owner, there are also The troubles of birth, old age, sickness and death.

Wu Ling, a veterinary doctor who has been certified for 10 years, told reporters that the average life expectancy of cats and dogs is 13 to 17 years old, and they often suffer from common diseases such as colds and diarrhea. Due to individual differences or with age, they will also suffer from diseases such as heart disease and cancer. Medical expenses range from a few hundred yuan to more than ten thousand yuan, which will bring financial pressure to the owner.

In recent years, with the rise of pet funerals, related services have become increasingly diversified. Log in to Taobao platform, pet funeral merchants are located all over the country, and can provide door-to-door service, body grooming, farewell ceremony, cremation, collection of ashes and other whole process services. Depending on the pet species, weight, single furnace or mixed furnace incineration and other project levels, the price ranges from a few hundred yuan or even ten thousand yuan.

What are the certification standards for pet hospitals and doctors? Do pet funerals need to hold a relevant qualification certificate? According to an industry insider, my country has clear regulations on the examination and approval of pet hospital qualifications. It is necessary to apply for animal diagnosis and treatment licenses, animal epidemic prevention certificates, etc., and at the same time, it is necessary to provide the qualifications, professional titles, and professional qualification certificates of the employed veterinarians. Pet funeral requires a number of pre-approvals such as the environmental protection department and the animal husbandry department to apply for industrial and commercial registration. However, the current laws and regulations on pet funerals have yet to be improved, and many practitioners in the market do not have complete documents.

Sun Yang, owner of a kennel in Qingdao, revealed that there is indeed a phenomenon of killing customers in some pet hospitals. Some common pet diseases can be cured with only ten yuan. After entering the pet hospital, it often costs hundreds of thousands of yuan or more after registration, consultation, laboratory tests and other processes.

The phenomenon of filling pure with miscellaneous frequently occurs

It is worth mentioning that because some pets look similar in childhood, it is difficult to distinguish whether the bloodline is pure or not. phenomenon is also frequent.

Gu Yi and his wife have hundreds of photos of their pet Xiao Chai in their mobile phones. From the initial cuteness and pure coat color, they now look between Shiba Inu and Native Dog. Wife Wang Xin was a little helpless: When I found out that it was not a purebred Shiba Inu, I already had feelings, so there is no reason to abandon it. In a similar experience, netizen Wang Xingren said that pets looked the same when they were young.

Sun Yang told reporters that the cost of cultivating pure-blooded cats and dogs is very high. It is necessary to purchase pure-bred cats and dogs abroad through professional managers. The price ranges from hundreds of thousands of yuan to nearly one million yuan. The cost of feeding is also much higher than that of ordinary breeds. It is for these reasons that there are many merchants who fill the pure with miscellaneous products on the market.

In the Taobao pet store, the reporter asked how to guarantee the breed of the puppy. The businessman said: each puppy has a CKU (Kine Industry Association) identification certificate. Change.

For such a reply, Sun Yang said: CKU identification on the market is mixed, Taobao can buy a certificate for 5 yuan, and it is difficult for ordinary consumers to distinguish between true and false.

Sun Yang suggested that consumers can learn how to identify pet breeds through various platforms. It is best to buy pets in formal physical kennels, with more than 5 years of business qualifications or kennels with Chonglebao APP. more reliable. A good kennel can not only ensure the appearance of pets, but also provide long-term after-sales services such as vaccination, treatment of common diseases, and feeding and nursing, which can solve various cumbersome problems in the feeding process. Sun Yang said. (Some respondents in the text are pseudonyms)