Puppy training in pet school

More and more people see pets as important family members

Pet Farewell Teacher handles departures for pets

Survey

The pet economy is also called it economy. pet medical care, pet supplies and other pet consumption around pets' food, clothing, housing and transportation, more and more consumption related to pet's spiritual level has also begun to gradually upgrade, and a series of anthropomorphic services have been derived: pet weight loss, pet behavior correction, pet Psychology, pet insurance, pet furniture customization, pet blind dates, pet funerals, and even pet cloning... pets' lives can now be arranged clearly.

According to the analysis of relevant data released by PricewaterhouseCoopers recently, the market size of China's pet industry has reached 348.8 billion yuan in 2021, with a growth rate of 17%; The number of dogs and cats in towns has exceeded 100 million. Behind this 100 billion pet economy, on the one hand, it reflects the companionship and emotional needs of young people, and on the other hand, there are some gray areas. The reporter recently interviewed some relevant practitioners and pet owners.

From light mother-infant to anthropomorphic

Pet owners broken their hearts for cats and dogs

In the interview, the reporter found that the same Compared with two years ago, the pet economy has shown some new characteristics: with the improvement of pet owners' spending power and the drive of emotional factors, pet consumption has shown a trend of light mother and baby and anthropomorphic. Pets are regarded as part of the family, and pet owners will not only spend on food, clothing, housing, transportation, medical treatment, etc., but more and more people are willing to try offline services such as weight loss and education with pets; in addition, in order to expand pets It can alleviate the loneliness of pets, and even give birth to online services such as pet blind dates and pet parties.

In a few days, bingo the puppy will graduate from pet school. This is a training school specializing in pet behavior modification, located near Shigang Road, Guangzhou. The hairy children sent here ranged in age from 5 months to 4 years old. Most of them were problem puppies in the eyes of pet owners: they were irritable, easily excited, and had demolition homes, biting things, or being big and small at home in the past. Then wait for the black history; there are some puppies who seem to be quiet, but are actually too vigilant and have the same tendency to attack.

Bingo, a puppy who is less than 1 year old this year, has a relatively controllable behavior among a group of classmates. He is an introvert because he was frightened by another puppy when he was young. Social difficulties: It is easy to get excited when encountering strangers when going out, and it is easy to be frightened when encountering strange puppies. In order to better socialize bingo, the owner sent it to a pet school in early April this year.

Reporters searched the Internet and found that there are now more than 10 pet training centers, pet schools or studios providing pet training services in Guangzhou.

Pet schools aren't cheap either. When the reporter searched, they found that most pet schools have training courses ranging from 3,000 yuan to 12,000 yuan, and the course duration is about a week to a month. People, fixed-point defecation, prohibition of biting and other behaviors are corrected to the basic password learning of sitting, lying, yes and no, and then to interactive action learning such as jumping circles, high-fives, and salutes.

According to bingo's trainers, most pet schools on the market currently carry out training based on pet behavior, pet behavior correction and other related theories. Pet training has only emerged in the past 2 to 3 years, and there are more and more. At present, due to industry regulatory issues, most pet training bases on the market are mainly individual institutions, lacking complete qualification inspections, and there may be only some of them. Institutions hold professional qualification certificates. Therefore, the quality of pet training schools on the market is uneven.

Even so, there are still many baby parents who are keen to send pets to schools to participate in transformation meter. . A Fa from Shenzhen adopted two puppies at the end of last year, but found that the puppies had problems such as rushing, excessive barking, social difficulties, etc. Afterwards, A Fa sent both puppies to a pet school in Guangzhou. After three months, the two puppies finally graduated smoothly. As a part of the family, a puppy's behavior often affects your mood and quality of life, Afa said.

According to the data of a consulting company, 20.70% of Chinese pet owners regard pets as children, 12.78% of them consider pets as relatives, and 21.59% of them consider pets as relatives. Considering that pets are friends, the role and definition of pets are changing, and they are gradually being anthropomorphic as a member of the family.

“Most pet behavior problems are actually related to the owner’s original behavior and management methods. For example, the owner is too spoiled or indulgent, as well as unscientific interaction methods, etc., which cause the existence of puppies. All kinds of behavioral problems. The trainer said, So we also need to train pet owners synchronously during pet training. Only when the owner actively adjusts the mode of getting along with the puppy can we ensure that the pet will not change back to its original state after returning home. .In most pet training bases, it is not so much that pets go to school, it is more that pets and pet owners are learning and progressing together.

Pets are also aging  Pet insurance, pet funerals are on the rise

What is the daily cost of keeping a pet? Ms. Chen, who has a Garfield cat, told reporters that she spends about 2,000 yuan per year on cat food, and about 800 yuan per year for fixed expenses such as toys, nutritional creams, and bathing and beauty. Before that, she had an operation because the kitten accidentally swallowed a foreign body, and the subsequent sterilization operation cost her 8,000 yuan.

Ms. Wu, a citizen, has a Schnauzer. In the past 5 months, she spent 2,000 yuan for dog food, 2,000 yuan for necessary expenses such as living and travel, plus Going to school, vaccinations, etc., a total of 9,200 yuan has been spent so far. For pet dogs who have daily needs to go out, in addition to dog food, there are necessary expenses such as dog urine pads, kennels, toys, molar sticks, shower gels, poop bags, and deworming drugs.

The reporter learned that rich care is not only the attitude of young people to raise pets, but also the investment of the elderly in pets. Uncle Li, who lives in Yuexiu District, is 53 years old this year. Last month, in order to treat his pet dog, Xiao Sa, with an abdominal tumor disease, it cost him a month's salary just for the surgery. Xiao Sa is a Samoyed dog who has been with Uncle Li for nearly nine years. Judging from the dog's lifespan, Xiao Sa is already entering old age. Uncle Li told reporters that Xiao Sa was originally bought by his children to accompany him and his wife, but as he grew older, Uncle Li could no longer take him out for a walk as often as he used to climb the stairs. In order to help Xiaosa delay aging, Uncle Li began to buy some pet nutrition products, and occasionally asked young neighbors to walk the dog on his behalf.

According to the previous survey data of a large pet website, in 2019, the age of dogs in urban areas in my country is mostly 2-5 years old, and the age of cats is concentrated in 2-6 years old. In 2010, a large number of pets will enter old age (over 8 years old). According to a doctor in a pet hospital, dogs in old age are prone to obesity, oral cavity, urinary system, stone disease, kidney and other problems, while cats are prone to skin diseases, endocrine disorders, eye, nose and oral diseases, etc. , there will be more and more services for elderly pets in the future.

The reporter found during the inquiry that pet physical examination alone is expensive. For example, the physical examination fee for elderly dogs and cats generally exceeds 1,000 yuan, covering many items such as heart, kidney, and whole abdominal ultrasound. Therefore, pet medical insurance and other services have also been born. According to the staff of a property insurance company, the current domestic pet insurance is mostly accident insurance and liability insurance, and the public is still in the wait-and-see stage of understanding.

In addition, with the emergence of aging pets, pet funerals and pet cemeteries have gradually become a new business. According to data from Tianyancha, as of January 2022, there are 1,462 companies operating in my country that include pet funerals. An industry insider said that since there is currently no standard for pet funerals in China, the pet funeral industry also has problems such as unqualified operations, cremation without environmental assessment, and non-standard pet cemetery sites.

According to the reporter's incomplete statistics, there are currently more than 20 studios and centers that can provide pet funeral services in Guangzhou, and the cremation price ranges from 600 yuan to 5,200 yuan. The pet funeral center also provides personalized services such as pet memorial necklaces and pet plaster sculptures.

Clone pets into niche consumption Whether hundreds of thousands of yuan resurrect pets is worthwhile

Among the many emerging pet services, the most expensive and most controversial is the Pet clone.

Since the end of last year, with the hot searches on news such as Women spend 180,000 to clone pets, the topic of pet cloning has also entered people's field of vision. During the visit, the reporter also found that many pet hospitals are now cooperating with a biotechnology company to promote pet cloning.

In fact, animal cloning is not uncommon in foreign countries. From the world's first cloned sheep Dolly in 1996, to around 2007, cloned dog has been commercialized in South Korea. The domestic pet cloning service was launched in 2017. Dogs are the most common type of commercial cloned pets. The current market price ranges from 100,000 to more than 400,000 yuan.

Although it is expensive, there are still people willing to pay for it. Previously, Zhang Yue, a domestic girl, used 380,000 yuan to clone her deceased dog. Now the cloned dog is nearly four years old. It turned out that in October 2018, Nini, the puppy who accompanied Zhang Yue for 17 years, died of kidney failure. In order to make up for her emotional shortcomings, she decided to clone a new Nini.

With the promotion of pet cloning in the past two years, more and more people choose to clone cats and dogs. The reporter inquired on the official website of a pet cloning company. The company currently has nearly 100 cases of pets every year. In the case of cat and dog cloning, in addition to companion pet dogs, it also includes functional dogs such as police dogs and guide dogs.

So from a public perspective, is pet cloning possible? The reporter visited a number of pet stores and learned that in Guangzhou, although citizens occasionally ask about pet cloning information, most of the citizens are out of curiosity, and very few are really willing to clone. From the perspective of pet owners, spending money to resurrect pets is most concerned with two questions: Can pet clones really be the same? Are cloned pets as healthy and long-lived as normal animals?

Nowadays, Zhang Yue posts pictures of her cloned dogs from time to time on the Internet, Their appearance and voice are almost identical. I know they are not the same life, but for me, the most important thing is to lose I don't have to cherish the memory again. Zhang Yue told reporters.

People who choose to clone pets are mostly out of emotional needs; however, on social platforms, there are also people who oppose pet cloning, saying that pet cloning is essentially just changing a pet with the same appearance. When the reporter asked an industry insider, the other person also said: Technology may be able to replicate the living body, but it cannot replicate the soul and memory. Even sometimes, the pet cloning technology cannot guarantee that the cloned body is exactly the same as the original pet in appearance, especially It’s a cat. Due to different genes, cloned cats are more likely to have differences in appearance such as coat color than cloned dogs.”

There are also health issues of cloned animals that need to be verified: it is understood that cloned sheep Dolly only lived half of the lifespan of an ordinary sheep and died of pulmonary infection due to senile disease at the age of 6; although the four New Dolly cloned later lived longer than 6 years old, it failed to escape. over the suspicion that cloned animals are susceptible to disease or premature aging.

In addition, the moral and ethical issues that arise in pet cloning are also controversial. According to the reporter's understanding, the pet dog cloning process is: extracting cell samples from pets, extracting cells to establish lines, transplanting somatic cells into oocytes to construct cloned embryos, implanting cloned embryos into surrogate mothers, and developing into clones through pregnancy . In this process, in order to improve the success rate, it is not only necessary to invest a lot of experiments and human and material resources, but also a lot of experimental surrogate animals, which is also harmful to these animals. A doctor from a pet hospital said: At present, there is a stronger resistance to pet cloning and surrogacy abroad, which makes it difficult for the pet cloning business in many European and American regions to advance, but the industry has not yet formed a unified standard in China, so it is still in a gray area. We need the joint supervision of everyone.”