Introduction

In 2020, blockchain technology will be included in the new infrastructure category by the country. Thanks to the four characteristics of decentralization, trust enhancement, distributed consensus, and immutability, blockchain technology has blossomed in various fields.

But at the same time, the current technology development of blockchain is still in the pure technical stage, decoupled from the market, and the application scenarios are still too single, making it difficult to benefit. There are also some phenomena such as using the concept of blockchain to hype, defrauding state subsidy funds, and financial fraud.

With the development of technology, how to practically apply blockchain technology to actual scenarios has become an increasingly urgent need.

Based on the pet industry, China's pet industry is still in its infancy compared to the mature industry chains in Europe and the United States and other countries. Therefore, the entire pet industry chain still has the problem of backward model, and the industry's pain points are more obvious.

Pain Point 1: Excessive Supervision Costs

Currently, the development speed of China's pet industry ranks among the fastest in the world. However, compared with the strong demand of the overall market, the development speed of the industrial chain cannot keep up with the demand for growth, resulting in extremely high costs for the domestic pet industry to clone pet industry models such as Europe and the United States.

Under the background of the lack of effective industry norms and supervision, domestic pet entry agencies and enterprises as a whole are mixed. Under the effect that bad money drives out good money, some institutions and enterprises are tempted by the huge benefits brought by shoddy and fake ones. Some institutions and enterprises are willing to sell their conscience and take risks, but pet lovers have become the payers;

Pain point 2: Breaking of the information chain

Take the pet living industry as an example, in the pet purchase, breeding and other links, the important link is the breed information. Therefore, the pet breeding information chain is extremely important.

However, in today's pet transactions, the buyer cannot obtain any real breeding information of the cubs or adult pets. Even if the seller provides verbal promises or relevant information, the buyer has no way to verify it. This provides a living space for a large number of mixed-race and counterfeit varieties, and it is unrealistic to rely on users to identify themselves; To identify pet breeds, transparency of information is the cornerstone of pet quality assurance.

Taking the pet medical industry as an example, in addition to the generally high fees and arbitrary charges in the pet medical service industry, there is also a phenomenon of opaque information. For example, if a pet dies due to a disease, in the absence of a clear operation error, neither the pet hospital nor the pet owner can distinguish whether it is caused by a genetic disease or an acquired medical problem, so disputes are very likely to arise.

On the whole, today's brand merchants are troubled by difficult to fight the brand and difficult to check if there is a problem, while consumers are troubled by cats and dogs every week, the cost of raising pets and learning is high, and medical care is expensive and other problems, all originate from the pain points of the above three industries.

The key to breaking these problems is likely to be blockchain technology. In fact, the application of pet industry + blockchain technology has long been common in China. But the biggest problem is that many platforms simply use the business model of pet + blockchain technology as a means of grafting tokens, and there are very few cases that really solve the problems of the pet industry.

However, the pet industry still urgently needs a platform based on blockchain technology, as this fast-growing industry is gradually going global and is reorganizing in a direction centered on information, knowledge and content.

Take the world's first blockchain + pet insurance new enterprise MA Insurance agreement. as an example, its goal is to create a new commercial insurance model ecosystem that complements NFT technology in a decentralized way in blockchain technology . At the same time, promote the development of traditional financial and insurance products from the traditional Internet model to the direction of decentralized finance.

According to its official introduction, relying on blockchain technology, insurance business can realize more possibilities: on the one hand, by storing user information, policy information and claim information on the blockchain, combined with big data Analysis, to provide intelligent insurance services for different customers; on the other hand, it is not only convenient for users to purchase different types of insurance according to their needs, but also for insurance companies to manage customers. And on this basis, the insurance business can be further upgraded to digital asset management.

From the perspective of the application of blockchain technology in the overall pet industry, the most ideal state actually only needs to achieve two points:

One is to realize the continuity of pet transactions

First, ensure the information continuity of the pet breeding chain, and create a pet-specific biological file, covering breed information, genetic disease history, etc.; secondly, the pet's own health status, covering vaccines, physical examinations, treatment, etc.;

The second is to ensure the traceability of each transaction

The pet ecology built on the blockchain will be open to third parties in the upstream and downstream of the entire industry. This service covers the entire chain of pets from birth to funeral, that is, using the core advantage of blockchain technology that cannot be tampered with, so that pets can be in a transparent state with traceable information throughout their lives, and specific responsibilities can be assigned to any problems in any link. In order to establish a trust mechanism and form a complete ecological closure of the online and offline pet market.

Through the application of these two points, it can not only solve the current dilemma of information islands in the pet industry, but also open up the upstream and downstream ecology and run through the whole life cycle of pets, thus making the supply and demand of the pet industry transparent, and boosting the confidence and development of the industry speed.

In addition, the industry empowerment of the traditional pet market through emerging technologies such as blockchain, Internet of Things, and big data can not only open up and integrate scattered channels, but also promote the overall industry level change in the pet market. . And this may also become an innovation opportunity for many technology-based companies.