Introduction

The continuous outbreak of the epidemic in Shanghai has attracted the attention of people all over the country. During the epidemic, the pet industry has naturally suffered a severe impact. With Shanghai officially entering the era of epidemic clearance, how to resume work and production has become a hot topic in the Shanghai pet industry.

Recently, Pet Industry Observation interviewed Tan Shicong, founder of Pet inn pet shop, to explore the specific impact he has suffered during the epidemic and the specific measures he has taken to resume work and production.

Tan Shicong said that Pet inn has online Taobao stores and offline physical stores, and there are some living pets in the physical stores. Therefore, after the Chongming warehouse was listed in the first batch of blockades, Pet inn urgently called two boxes of 4.2-meter trucks and pulled them to the warehouse of the physical store in the Shanghai shopping mall. While allowing two employees to enter the store to feed live pets, they can continue to deliver goods in downtown Shanghai.

And these two boxes of goods also support all shipments in Shanghai by Pet inn before April 20. Because the out-of-city logistics was stopped at that time, all the orders in the Pet inn online Taobao store could only be sent to the logistics in Shanghai. to meet the most basic needs of pet-raising families in Shanghai;

After the goods in the warehouse of the shopping mall were almost finished on April 20, Pet inn chose to contact the brand side and the pet inn on the guarantee list. Third-party warehouses carry out distribution and other methods to provide basic protection for pets and pet owners. It also pointed out that in the early days of the epidemic, we actually rejected the demand of many brands to deliver goods on our behalf. On the one hand, I think the epidemic will not last for so long; on the other hand, the delivery by the brand or the third-party warehouse will have a great impact on our inventory accuracy and management. But later, seeing the severity of the epidemic and the urgent needs of everyone, and that our warehouse has been difficult to meet the needs of users, we finally decided to ask the brand to help us deliver the goods.

According to Tan Shicong, since the closure of Shanghai, Pet inn has not stopped the delivery channels in the city. According to approximate statistics, as the first batch of Shanghai merchants to provide pet food assurance and local distribution in Shanghai, Pet inn should have provided food and cat litter to nearly 5,000 pet-raising families in the past month. However, according to the usual store sales, it will provide about 60,000 pets with a month's supply of food and daily necessities.

Among them, during the epidemic, Shanghai logistics and delivery fees were very expensive, and a single delivery almost cost two or three hundred. In order to minimize more losses for consumers, Pet inn has reached a cooperation with a logistics company. After calculating our cost price, the final delivery policy is: Orders placed in Shanghai on April 24th and before, free shipping over 800 yuan , or free shipping for supplementary orders; free shipping for orders over 1,500 yuan after April 25.

Tan Shicong also said that during the epidemic, we are trying to find a way to find a way, and more importantly, we really hope to solve some practical problems of consumers. For example, many people do not stock up on cat food and dog food at home. When the epidemic was the worst, there might only be one pet store within 3 kilometers of Shanghai that could deliver it. can help them solve it. Therefore, Pet inn finally decided to try their best to arrive within 7 days in Shanghai. And in the whole of April, it was basically flat in and out, and it didn't make money, but lost some labor costs.